The Digital Marketing professional will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.
The course will prepare you for the most sought-after certification exams such as OMCA, Google Ads, Facebook Blueprint, Hootsuite, Hubspot and Google Analytics
PURPOSE OF THE COURSE
This course will enable you to:
Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module
WHO SHOULD ATTEND?The Digital Marketing Professional program is ideal for any business professional, marketing consultant or student interested in jump-starting a career in digital marketing, including:
Sales or business professional looking to accelerate your career
An entrepreneur interested in leveraging digital marketing to improve the ROI for your company
Traditional marketer striving to enhance your knowledge and skills in digital marketing
Digital marketer hoping to broaden your skillsets and accelerate your career to the next level
A student looking to build a career in one of the most sought-after domains today:
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking professional jobs.
This class will be presented as a hands-on ONLINE course spanning a period of six weeks. In addition to study materials presented in your classroom (text is included as part of your registration) and recorded lectures, you will also have direct interaction with your instructor and other students by way of asynchronous discussions.